One way to gauge expectations for a new chain restaurant coming to town is to listen to its devotees.
Personal example — I preached the gospel of Chipotle for years. Then it comes to town and Bang! lines out the door. Of course, I wasn't the only one promoting Chipotle and dreaming of the day it opened a Waco store, just as I'm not the only one wondering when Freebirds will land in Waco.